Homepage
Sign in / Sign up
The New Industrialist by Mindsense
Mindsense’s Company Blog.
Keep it Brief: 2 Minute Reads
Deep Dives: Long-form Originals
Mindsense Home
Follow
The Mindsense fifth birthday brand reboot
The Mindsense fifth birthday brand reboot
Today is Mindsense’s 5th birthday. First, I want to share the new Mindsense rebrand and why we’re doing it. Then, I’ll share how after…
Alexander Obenauer
Feb 23
A choose your own startup adventure for your company
A choose your own startup adventure for your company
Which vertex is your startup anchored on? There are three main vertices for any business, product, or organization. You should be anchored…
Alexander Obenauer
Mar 9
Articles on my Product Design Process
These articles break down my approach to product design with lots of examples from my work.
Alexander Obenauer
Jan 23
Afraid of people stealing your idea when putting your idea out there?
Afraid of people stealing your idea when putting your idea out there?
Originally published to my newsletter last year.
Alexander Obenauer
Jan 17
Latest
Dear Amazon, design matters for you now
The Echo, Fire stick thingy, dash buttons — none of them are really visible in the home. They can be pretty inconspicuous, tucked away…
Alexander Obenauer
May 10
Product designers take note.
Product designers take note.
This is how you design a business. It’s one thing to show users what they can achieve with your product. Teaching them how to achieve what…
Alexander Obenauer
Apr 25
On Unroll.me — our competitor, and why we do what we do
I started Mindsense 5 years ago to drive after something I don’t know how not to do: design awesome products to help make people’s lives a…
Alexander Obenauer
Apr 24
Does design matter?
The case had been closely watched as it was the first time in more than a century that the Supreme Court had looked at design patents, with…
Alexander Obenauer
Apr 14
Deep Dives: Original, long form articles on product design and startups
Mindsense articles in other publications
Alexander Obenauer
Apr 14
Pro-level iOS apps are the quickest way to flush your money down the toilet
From Panic’s 2016 Report, out this month:
Alexander Obenauer
Apr 14
Making whiskey and designing innovative products are very similar processes
Making whiskey and designing innovative products are very similar processes
I present to you: The Bourbon Process of Innovation and Product Design
Alexander Obenauer
Apr 6
Why it’s vitally important to your business to get software design right
Why it’s vitally important to your business to get software design right
My life is dedicated to designing better software. But why should we care so much? Why should we go so deep into figuring out how to design…
Alexander Obenauer
Jan 26
You cannot change the future.
You cannot change the future.
My Virginia Tech Hokies had a new coach this year, Justin Fuente, who brought with him a number of new mantras for the team.
Alexander Obenauer
Jan 21
The Ergonomics of Software
The Ergonomics of Software
As software designers and developers, we have to remember that we’re designing things for humans to use.
Alexander Obenauer
Jan 19
We Strive To Be Ourselves
We Strive To Be Ourselves
Happy New Year! To kick off the new year, you may find this to be as centering and focusing as it was for me: below is an abridged letter…
Alexander Obenauer
Jan 5
Boost Your Productivity by Changing Your Psychology
Boost Your Productivity by Changing Your Psychology
Always feel like you can’t get enough done? Here’s a quick, important read to give the end of your week a boost.
Alexander Obenauer
Dec 8, 2016
About The New Industrialist by Mindsense
Latest Stories
Archive
About Medium
Terms
Privacy
