Apple today announced plans to launch dozens of new educational sessions next month in all 495 Apple stores ranging in topics from photo and video to music, coding, art and design and more. The hands-on sessions, collectively called “Today at Apple,” will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programs. [source]
Product designers take note.
This is how you design a business. It’s one thing to show users what they can achieve with your product. Teaching them how to achieve what they aspire to is leagues above.
This is something I’ve seen some great SaaS companies do in the form of free online content: Increment by Stripe, Intercom’s many ebooks, and Tradecraft by ConvertKit.
Apple is taking it to another level, and I love it.
