Kendrick Lamar takes us to church yet again on his latest single “Humble”. The sermon starts with Pope Lamar asking for a witness and lyrically mimicking the usuals of rap verses: hood origins, street politics, faceless women and then *doo-do-doo* …he is shooting us with hundreds.
The final headshot solidifying him as the deity of hip hop he’s become and exposing the bigotry of rappers today.
Tabernacle! *Several Brown Praise Hand Emojis*
“Be Humble! Sit Down!”
Preach! The hook may be for the zealot rappers but lends serious speculation that the ad-libs are for Big Sean. However, The Church Of King Kunta agrees this service is for everyone. With a welcoming alter call for living room gangsters, “Mr. Me Too”s, women who alter their looks and industries that pimp them all.
King Kendrick jokingly uses Grey Poupon as a high profile metaphor for the how we aspire to brand our selves. Yup. Water, Mustard and Ted Talks. The joke being, yeah, you may be all that but you’re not the only one. Be humble! He even mimics iconic poise of Steve Jobs to demonstrate.
While K-dot does center himself in the visuals of the video he also is practicing what he preaches. Humble isn’t as proselytizing as the beat would like you think, but it does push us beyond the shameless self-promotion. The “Bitch, don’t kill my vibe” writer, invites us to be smart, be gracious, be humble.
