Choose from 32 (!) NEW Merchants in Philly!

Instacart
Instacart News
Published in
3 min readNov 11, 2014

Today, with the help of Reading Terminal Market, we are sharing some very exciting news! We will begin providing delivery of produce and grocery items from 32 participating merchants located in Reading Terminal Market in Philly.

“Since announcing the partnership with Instacart in September, we have received a tremendous response from our merchants and customers who are interested in participating in this remarkable service,” said Paul Steinke, General Manager of Reading Terminal Market. “We believe this service will be a time-saving tool for many shoppers who, due to their busy schedule, geographic location, lack of transportation or other circumstances, may not be able to get to Reading Terminal Market as often as they wish. We are excited to finally launch the delivery service in time for the busy holiday shopping season.”

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During the first phase of the program, offerings will be limited to shelf stable and non-customized, refrigerated products such as pre-packaged grocery items, fresh produce and bakery goods. A second phase of the program to be launched at a later time will include customized food products, such as cooked foods and sandwiches.

Among the participants for phase one are:

*12th Street CantinaAmy’s PlaceBassetts Ice CreamBee NaturalBorder Springs Farm Lamb*By George! Pizza, Pasta & CheesesteaksChocolate By MuellerDowntown CheeseFair Food FarmstandFamous 4th Street Cookie CompanyFlying Monkey BakeryGiunta’s Prime ShopGodshall’s PoultryGolden Fish MarketHerbiary*Hershel’s East Side DeliIovine Brothers ProduceJohn Yi Fish MarketJonathan Best Gourmet GrocerMarket BakeryMetropolitan Bakery*Nanee’s KitchenOld City CoffeePennsylvania General StoreSalumeriaTea LeafTermini Brothers BakeryTerralyn — Bath, Body, SpiritThe Tubby OliveValley Shepherd CreameryWan’s Seafood*Wursthaus Schmitz
*Excluding customized, cooked foods
“We’re looking forward to getting started, and are thrilled that so many merchants have decided to participate in the first phase of this roll out,” said Instacart Philadelphia City Manager George Shotz. “Reading Terminal Market is the place to go in Philadelphia for the freshest variety of products — we’re happy to now be able to bring the Market right to our customers’ front door.”

Reading Terminal Market customers interested in using Instacart must be located in the company’s designated Philadelphia Zone, which reaches far into the Main Line, parts of Upper Darby, Northwest Philadelphia and Montgomery County. In Philadelphia proper, Instacart already provides delivery from Whole Foods Market, BJ’s Wholesale Club, Fine Wine & Good Spirits, ACME Markets, Super Fresh and Green Aisle Grocery.

About Reading Terminal Market

One of America’s largest and oldest public markets, the Reading Terminal Market serves as a public trust providing a venue for independent local businesses to showcase the Philadelphia region’s culinary bounty and cultural diversity. Housed since 1892 in a National Historic Landmark building, the Market offers an incredible selection of farm fresh produce, meats and poultry, plus the finest seafood, cheeses, baked goods, confections, flowers, kitchenware, cookbooks, jewelry and crafts. The Market is managed by a not-for-profit management company as a tenant of the Pennsylvania Convention Center Authority, which has owned the historic Reading Terminal since 1990. In 2014, the American Planning Association named Reading Terminal Market as one of the 10 Great Public Spaces in America.

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