Instacart and Unata Join Forces for Retailers
Exciting news today for retailers across North America, as Instacart and Unata, the award-winning digital solution for grocers, are combining their talented teams, cultures and innovative products in an acquisition by Instacart.
Together, we plan to enable the future of online grocery shopping by bridging Unata’s white-label digital grocery platform with Instacart’s technology and scale, finally creating the combined solution brick-and-mortar retailers have been searching for.
Instacart’s mission is to be an independent partner to retailers, enabling them to give their customers the best experiences with the best technology. Acquiring Unata allows us to take that commitment to the next level in a landmark win for our partners.
After getting to know each other, we quickly realized joining forces made perfect sense. We have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future, and now — together — we can achieve it faster.
Unata’s headquarters will remain in Toronto, and its name and brand will stay the same. We will continue to invest in innovation and resources for both Unata and Instacart as the companies merge into a single powerhouse platform.
That single platform is the future of digital retail — a one-stop shop for making your business more nimble and efficient. We can’t wait to see what we’ll accomplish together!
