Joining Our Table: Meet Chief Operating Officer Asha Sharma

Solving for the customer is at the core of everything we do at Instacart. We believe that our long-term success will be driven by creating excellent products that exceed customer expectations. Given our scale, we now need to look more holistically at the end-to-end customer experience and better operationalize it across the company.

To help achieve that, today we’re welcoming an exceptional operator and entrepreneurial product leader in Asha Sharma to serve as our new Chief Operating Officer. Asha’s known for building strong teams in high growth environments and creating product experiences that are beloved by people around the world. As COO of Instacart, Asha will oversee the Instacart Marketplace, which includes the Instacart App, Instacart Logistics, Growth and Marketing. She’ll also focus on engaging new and returning customers as Instacart continues to serve as a lifeline for millions of people across North America.

Asha joins Instacart from Facebook, where she was Vice President of Product for many of the company’s private communications products across Facebook, Messenger, and Instagram. During her time at Facebook, Asha also previously served as VP of Product for Messenger, and before that, as Head of Product for Social Impact. Before Facebook, Asha was the COO of Porch.com, where she spent years building the business from the ground up and was responsible for helping scale the company’s operations, product, marketing, and growth. Prior to joining Porch, she worked in marketing and operations at Microsoft.

Asha will be focused on ensuring we’re building products that people love and putting customers at the forefront of our decision making across the entire company. She will start in mid-February and report directly to Instacart Founder and Chief Executive Officer Apoorva Mehta.

Welcome to the team, Asha!

You can read more about today’s news here.

What’s in Asha’s cart? Kirkland Manchego cheese