Listening to Shoppers

All of us at Instacart want this to be a great place for shoppers. Shoppers are an integral part of our community, and work hard to create magic for our customers everyday. Shoppers agree to partner with Instacart because they have real needs — launching their own businesses whether to create a nest egg of savings, send their kids to college, or to stay active after retirement. We are committed to trying new things that can help shoppers succeed with Instacart, and we want to share some of our work with you.

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“Is anyone even reading this or listening to the voices of the shoppers?” A.M. — shopper survey response

Answer: Yes! At Instacart, we strive to learn as much as we can from shoppers. Shoppers’ perspectives are gold to our teams and help us identify critical improvements to the shopping and customer experiences.

Last month, we launched the Shopper Advisors program as a new vehicle for soliciting voluntary feedback from shoppers. This program is unique, however, because it allows our teams to check in with shoppers during the creative phases of development. Shopper Advisors provide a quick snapshot of feedback so that we can ensure shoppers have a voice in the app features and programs that will impact them.

We know our work at Instacart has a real effect on shoppers’ livelihoods, and so we are trying new ways to ensure shoppers’ perspectives are present when we’re doing something that may impact their experience shopping and delivering with Instacart.

Our first group of Shopper Advisors was generated at random based on on geographic location, role type, and length of time they have been using the Instacart platform. As we grow, we will continue to develop the program as one of our many tools to ensure shoppers’ voices are represented. We don’t know exactly what it will look like… but we know who to ask!