Millennials Like Their Political News from Facebook, Which Is so Millennial of Them




A new report explores the areas in which the younger generation gets its political news from, and how it compares with others.



Tyler Augustine Davis


When it comes to politics, Millennials are not that interested in the subject, but those that are most likely get their news from their Facebook feeds.

A new report fresh out of the Pew Research Center found that roughly six in ten (61%) of the Generation-Y cohort — those born between 1981 and 1996 — retrieved their political news on Facebook in the last week, trumping other social platforms that were included in the study.


Compare that with an almost mirroring 60% of Baby Boomers (born 1946–1964) who chose local television as their top source for political news. Clearly, as you can see from the illustration to the left, both generations were essentially at opposite ends on the question, which would make sense given the significant age gap between the two.

In terms of the actual sources that Millennials were turning to the most, CNN took the lead, with 44% of the age group claiming they consumed news from the outlet during the surveyed period. Other notable names that followed closely after were ABC News (32%), Fox News (30%), and NBC News (27%). When examining more Millennial-centric sources, popular brands such as the Daily Show (16%), the Huffington Post (12%), and BuzzFeed (8%) all partially paled in comparison.

When looking at Baby Boomers, their go-to spot was tied between both Fox News and NBC News, at 47%. Other notable outlets that followed were ABC News (44%), CNN (43%), CBS News (39%), and MSNBC (33%).

Even more interesting were the levels of trust Millennials had for the media, spread across 36 prominent outlets. Newspapers like the New York Times (41% -11%), the Wall Street Journal (28%-7%), and USA Today (33%-9%) held more favorable opinions than unfavorable, while BuzzFeed (4%-14%), the Sean Hannity Show (3%-17%), and the Glenn Beck Program (3%-21%), among others, were seen as distrusted by the group.

While those last two mentioned make sense on a distrust scale — Hannity and Beck are staunch conservatives that more likely than not resonate better with older generations — the fact that BuzzFeed polled so poorly surprises me, yet, ultimately, it doesn’t. I don’t mean that in a negative way, of course, but more so that it lacks the concrete reputation that most people look for in news gathering. I mean, let’s face it, a significant portion of the news orbits around trust, and BuzzFeed is still a nascent organization, still developing its tools and building blocks to make a serious name for itself, and some just aren’t ready to let its listicle approach go yet. Think of it as the McDonald’s of the bunch: Mickey D’s is trying so gosh darn hard to revamp its restaurants and appear cool and healthy, but consumers still can’t get over the fact that it used to represent the opposite. In terms of BuzzFeed, I think they’re in better hands, they just need a little more time to build out something awesome.

Much of this information I find fascinating, for multiple reasons, but primarily because it arrives ahead of an election cycle. Millennials may not pay much attention to politics in general, but this study was conducted during a time when there wasn’t an approaching presidential election. Perhaps the levels of interest for the age group will increase as it gets closer? Maybe, or they could move in the opposite direction.

This report also highlights the power of Facebook. Long have we assumed the social-media behemoth’s presence was large, but getting granular, we can now see that it holds tremendous influence over Millennials and where they obtain political news. In the old, old days, this sort of thing was called a newspaper. Now we have this. Notice the difference? I thought so.

(Disclosure: I fall into the Millennial age group.)