Vodafone, Virality and the Vanishing Voice That Wasn’t

An ad agency tried to save a language after reading a seemingly credible story in a major newspaper. There was just one problem.

Of the 7,000 languages on Earth, one dies every 14 days. Vodafone to the rescue?

By Richard Wooley

The title of the article that started all the ruckus appeared in the London Guardian, and was headlined, “Language at risk of dying out — the last two speakers aren’t talking.” Technically, when the…