News UK Technology
Published in

News UK Technology

Designing better digital metrics in The Times and The Sunday Times newsrooms

See here for our latest post our ongoing adventures with metrics in the newsroom.

At The Times and The Sunday Times, like many publishers, we work hard to try and make it easier for our newsrooms to use data to make better decisions.

However, traditional digital analytics tools have fallen far short in helping us understand how our content is performing on our website and apps. The metrics these tools offer — average dwell time, unique readers, page views and the like—…




Technology, Software Development and Data Science at News UK

Recommended from Medium

Why I’ve moved from Medium to Substack

PARTLY FALSE: One of these images does not show scenes from the Russia-Ukraine war

“Support your local team”

Involving the community in Korean news media

Media · ICT governance reorganized voice.

FALSE: The weapons in this photo were not seized at Debre Sina in December 2021

An average day of my professional life.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dan Gilbert

Dan Gilbert

Director of Data at News UK — Otherwise family, sci-fi, cosmic disco and data science

More from Medium

DataConnect Conference 2022

Using BI on Analytics Projects

An approach on building a reporting

5 Tools For How to Know Which NFT To Buy — Part 1