News UK Technology
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News UK Technology

Designing better digital metrics in The Times and The Sunday Times newsrooms

See here for our latest post our ongoing adventures with metrics in the newsroom.

At The Times and The Sunday Times, like many publishers, we work hard to try and make it easier for our newsrooms to use data to make better decisions.

However, traditional digital analytics tools have fallen far short in helping us understand how our content is performing on our website and apps. The metrics these tools offer — average dwell time, unique readers, page views and the like—…

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Technology, Software Development and Data Science at News UK

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Dan Gilbert

Dan Gilbert

Director of Data at News UK — Otherwise family, sci-fi, cosmic disco and data science

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