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Promotional vs Transactional SMS: A detailed comparison

  • How is a Promotional SMS different from Transactional SMS?
  • What is a Promotional SMS?
  • Why do businesses use Promotional SMS?
  • When to run Promotional SMS campaigns?
  • What is a Transactional SMS?
  • Why do businesses use Transactional SMS?
  • When to run Transactional SMS campaigns?
  • How to choose an SMS service provider?

How is a Transactional SMS different from Promotional SMS?

What is a Promotional SMS?

Why do businesses use Promotional SMS?

When to run Promotional SMS campaigns?

  • Product giveaways: Another crowd-pulling tactic, especially for high-value items that could be the winner’s to keep
  • Flash or clearance sales: Use the power of urgency or cutting prices on the out-of-season stock to target your audience
  • Discount or cashback days: Create brand pull by informing your audience of special offer periods
  • Category promotion days: Use any calendar events or create a calendar to sell particular product categories
  • Seasonal shopping periods: Promotional SMS, when sent out at the right time, alerts your audience of appealing deals
  • Loyalty point promotions: Usually for existing customers to get more out of burning their points, or a free loyalty program membership for a product’s purchase

What is a Transactional SMS?

Why do businesses use Transactional SMS?

When to run Transactional SMS campaigns?

  • Product order or service communication: Confirmations, delays, modifications, etc
  • Delivery or downtime notifications: Shipment or service maintenance status updates, downtime alerts.
  • 2-Factor Authentication & Know Your Customer (KYC): OTPs for service confirmations, ID verification for financial transactions, etc
  • Internal business or partner communications: Business continuity updates.

How to choose an SMS service provider for Transactional and Promotional SMSes?

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