Can YouTube Shorts Grow a Newsletter?

My latest atomic newsletter experiment.

Evan Kelly
Newsletter Alchemy





And Medium.

We can all name someone growing a newsletter with content on these platforms.

But what about short-form video?

Are people using Reels, TikTok, and YouTube shorts to find subscribers?

If so, are they quality subscribers who will stick around long term?

This is a question I’ve been itching to answer!

Experimenting With YouTube

My goal is to follow in the footsteps of my friend Paul Metcalfe and crank out 4 or 5 short videos per week with minimal friction.

To help me accomplish this I’ve downloaded a slick little app called CaptionsAI which takes care of all the technical aspects of producing a quality short.

It’ll be a learning curve to be sure.

I’m not used to appearing on camera, so while my first few videos will probably suck I’m confident I’ll improve over time.

Being paralyzed by fear and letting my inner perfectionist hold me back won’t generate any results, so it’s time to dive in and learn by…



Evan Kelly
Newsletter Alchemy

I’ll show you how to launch and grow a profitable online business with content marketing and tiny emails!