Ben Newton·Pinned3 Pillars of Metrics-Fueled Product-Led GrowthIf you decide to embark on the product-led growth (PLG) path, you are also making an implicit agreement to make your product itself the center of attention. PLG brings clarity and focus to the product planning process but can also increase the risk of taking a wrong turn-metaphorically speaking. In…Product Led Growth8 min read
Ben Newton·PinnedDoes the business vs. technical divide make sense anymore?Anyone who has spent any time in the software industry, or really anything remotely related, has encountered the tech vs. biz divide. “I’m on the tech side, and I don’t do [pick your favorite non-technical task].” “She is on the business side. She isn’t very technical”. “This is a technical…Culture6 min read
Ben Newton·Mar 16, 2021Who needs Marketing anyway? The argument for Prodarketing.With the arrival of new-fangled consumer product ideas (like Product Led Marketing) to the enterprise software space, is it time to rethink the long-in-the-tooth divide between product strategy, product marketing, and demand generation? Is there space for a new C-Level executive with even more infinity stones at their disposal? …Product Strategy6 min read
Ben Newton·Mar 12, 20215 Reasons Why I moved to Asheville (You should too…)The pandemic has been a turning point for many, if not most, of us. It was a time for reflection and reconsideration of priorities. When the Apocalypse comes a-knockin', it is prudent to consider one’s place in the world. So, like so many other families we decided to move back…Asheville7 min read
Ben Newton·Mar 9, 2020Competing in the Age of A.I. — Interview with Marco Iansiti and Karim R. LakhaniIn this episode of Masters of Data, I speak with Harvard Business School professors Marco Iansiti and Karim Lakhani. We discuss AI and its increasingly important role in business and the economy. After studying digital transformation for the last ten years, Marco and Karim noticed a distinct change in the…Business6 min read
Ben Newton·Feb 24, 2020Making the World a Safer Place — Interview with Stacy Stephens from KnightscopeIn this episode of the Masters of Data podcast, I speak with Stacy Stephens, Executive Vice President and Chief Client Officer at Knightscope. Stacy and his co-founder created Knightscope with a mission of making the United States a safer place. We talk about how Stacy is achieving these goals through…Robots4 min read
Ben Newton·Feb 10, 2020How to Build a Data Science Team — Interview with Jorge Lozano at SteelcaseIn this episode of the Masters of Data podcast, I speak with Jorge Lozano, leader of the data science team at Steelcase. We discuss the application of data in the real world and how data science is adapting to the needs of the businesses it serves. …Podcast6 min read
Ben Newton·Oct 7, 2019Diversity in Security — An Interview with Ian MurphyIn this episode of the Masters of Data podcast, I speak with Ian Murphy, a journalist, editor, and analyst with 30 years of experience. Ian is currently an Editor at Enterprise Times and shares his varied and fascinating experience, how critical it is to have diversity on security teams, and…Veterans5 min read
Ben Newton·Aug 12, 2019Data and Venture Capital — An Interview with Jeremy KaufmannIn this episode of the Masters of Data podcast, I speak with another expert in the world of data whose brand uses data to help fuel the fire of innovation and technology growth. In this episode, I sit down with Jeremy Kaufmann, Principal at Scale Venture Partners. Scale Venture Partners…Startup7 min read
Ben Newton·Jul 29, 2019Data is a Lifestyle, not a Project — Interview with Michael HerskovitzIn this episode of the Masters of Data podcast, I am joined by Michael Herskovitz, the SVP and Co-Head of Global Operations and Technology at AllianceBernstein. Previously, Michael worked for UBS, Morgan Stanley, Merrill Lynch and Zurich Scudder Investments. Michael joined AllianceBernstein prior to the financial crisis. Michael gives us…Finance4 min read
