#1 | Building a Solution for a Problem You Are not Facing Yourself

What it takes to build and launch a product in the right market at the right time

Mats Bauer
Next Big Thing - Product & Startup

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Photo by RUT MIIT on Unsplash

Hey there and welcome to the next big thing. Building a successful product from the ground up. This is part 1 of our 20-part series. I will be publishing a new piece of the puzzle every Saturday for the next twenty weeks. If you haven’t yet, also do subscribe to the newsletter to receive exclusive content, download the free e-book, and be among the first to get access to the limited one-on-one product coaching session with me.

This is #1, and it’s an important one. In tech entrepreneurship, it’s not uncommon to see innovative minds striving to create solutions for problems they perceive others are facing. While the intent is commendable, a fundamental misstep occurs when entrepreneurs build products they have no intention or need to use. This seemingly innocuous oversight can have far-reaching implications on the product’s development, user engagement, and overall success.

Understanding the problem

The crux of this issue lies in the disconnect between the creator and the end-user. When entrepreneurs don’t use their own products, they miss out on the invaluable experience of walking in the user’s shoes…

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Mats Bauer
Next Big Thing - Product & Startup

CEO & Co-Founder at KfzPortal24 - the future of digital car management