Evaluating Creative Ideas: PPCo Tool [INFOGRAPHIC]

A key inhibitor of creative thinking is the tendency to make snap judgments and dismiss an idea as something that won’t work.

The PPCo idea evaluation tool uses a positive approach to evaluate a creative idea. It helps defer judgement by first forcing exploration of the ’why this is a good idea’ vs focusing on ‘why this idea won’t work’.

PPCo, originally developed in the 80’s by Diane Foucar-Szocki, Bill Shephard and Roger Firestein is an affirmative productive judgement tool. PPCo stands for (P)luses, (P)otential, (C)concerns and (o)overcoming key concerns.

This very handy creativity tool is explained in the graphic below.

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