We Are Next.
Today we are announcing the end of one journey and the start of a new one. After re-purchasing full shareholding of Joe Publicⁿ we will be rebranding, repositioning & relaunching as a new, independent product innovation company.
When we started our company 5 years ago, we knew that we wanted to be a different kind of digital agency. Figuring that out has been a journey of discovery for us; one that we’re deeply indebted to our clients for sharing – and in many ways shaping – with us.
A little over a year ago Joe Public bought a majority stake in our business, Knnktr. We loved the leadership team, the independent spirit of the company and the opportunity of shaping the digital aspirations of South Africa’s Group Agency of the Year.
But over the last 2 years, as we’ve collaborated with clients like Primedia Broadcasting, Brutal Fruit (SAB), Starsat and the Rawson Property Group, we’ve discovered that the thing we’re most passionate about is building technology and products for businesses.
In some ways building technology and products is similar to digital marketing. But in many more ways it’s different.
This has made it increasingly difficult for us to deliver the services Joe Public needs to complete its full service offering, while doing the kind of work we’re most passionate about. After discussions, both parties came to the conclusion that separating our businesses would be in the best interests of our respective growth plans, our clients and of course our people.
To our clients and friends at Joe Public, we’d like to thank you for your support, guidance and involvement in bringing us to this point. We can’t wait to see what happens Next.
