#NextLevelWebinar Secrets: The 5 Audiences
When producing webinars, you have the potential to reach 5 different audiences.
Before we get into it, register and sign up for this free webinar with myself, Seth, and Dan at https://lnkd.in/gwbqdjb
It is taking place on the 4th of February, and we’re going to talk about a whole host of topics including the new SEC regulations, the Industrial Revolution 2.0, and much more to do with the future of commercial real estate.
As promised, the five audiences you can reach with your webinar are as follows:
- The marketing push audience.
This is the audience that you typically reach while putting out promos and marketing content. Whether or not the audience follows the call-to-action, you’ve still reached a certain audience with this touch point.
2. The live audience.
This is an interactive audience that is present while you are presenting your webinar.
3. The replay audience.
This is usually the largest audience, and the one you want to focus on the most. This audience typically watches and engages with replays of your content.
4. The bite-sized audience.
This is the audience that consumes the bite-sized pieces of content that you create from the webinar. It is an overlooked, but highly effective, source of traffic. This step normally gets skipped because of the extra work that needs to be done when chopping up the long-form content into individual fragments.
5. The breakout audience.
This is an add-on or bonus to the live audience, in a way. At the end of the session, if the presenter(s) have offered extra time to meet and interact with the live audience, they can do so once the recording has ended.
For each webinar, you have these 5 unique sources of traffic, and you don’t have to create extra content — you already have all the content you need in the webinar. With a little bit of extra effort and video editing, if you can repurpose one piece of content to attract 5 different audiences. Imagine what you can do with 5 pieces of content.
If you want to know why #NextLevel Webinars rock, join us on the 4th of February by registering at https://lnkd.in/gwbqdjb
