A European Home for Tech: Porsche Digital in Barcelona
Tradition meets the spirit of innovation. This is not only true for Porsche Digital, but also for Barcelona. In recent years, the Spanish city has developed into a tech hub and is home to progressive ideas and creative founders. We have also opened an office in the Spanish city to further strengthen our global footprint.
Barcelona is a hotspot for tech companies and professionals and, therefore, the place to be for those who want to take innovation to the next level. Home to more than 1300 start-ups, the city’s tech sector is thriving and continues to grow, making it one of the most active start-up cities in Spain. In addition to its booming tech ecosystem, the city has long been a magnet for creatives and innovators due to its rich and vibrant culture, the passion of its people, its stunning architecture, and the tradition for driving innovations – all of which combine in an intoxicating mix that is impossible to resist.
Thus, opening a new office in Barcelona was a logical step for Porsche Digital. Since its opening in 2020, the office has played a key role in enhancing our presence in the region, allowing us to capitalize on the city’s thriving ecosystem as well as its creative talent. In Barcelona, we are in the heart of the city, both physically and spiritually. Our office, which is jointly operated by Porsche Digital and the SEAT subsidiary SEAT:CODE, occupies a prime location on the world-famous La Rambla — a dream location for any professional.
Our first product: Dealer Websites as a Service
We know that innovations cannot be developed from Stuttgart alone. That’s why we are represented worldwide — for example in Zagreb, Tel Aviv and Palo Alto. Our office in Barcelona is a crucial element in identifying local trends and benefiting from different perspectives.
Our first product developed in Barcelona is called “Dealer Websites as a Service,” a content management system, that enables Porsche dealers throughout the world to customize their websites and digital marketing campaigns to their needs — with best-in-class performance and accessibility and no requirement of technical knowledge. This CMS-based product is of huge importance to Porsche Digital and, at the same time, allows Porsche AG and our Dealer Network to deliver great experiences to their customers. However, this product marks only the beginning. Going forward, the collaboration between Porsche Digital and Porsche AG will become more expansive and deliver interesting opportunities for everyone, especially for our customers and employees in Barcelona. For us, it is important to share learnings outside of Porsche Digital and, above all, to make them beneficial for our parent organization and partners.
Digital engineering in Barcelona
It goes without saying that we strive to attract and work with the best people out there. To us, the best people are those who not only have a high degree of competency in their disciplines but also follow our way of thinking: focus, teamwork, courage, commitment, improvement, respect, and passion. These are our seven guiding principles and describe our way of thinking best. At the same time, we value diversity and believe that diverse teams are more innovative and productive. With the right blend of people, we know that we will achieve great things.
The Barcelona team has the opportunity to establish and shape the local company culture and — for sure — grow with the Porsche Digital Family. It is part of our international innovation network.
Our team in Spain
As we aim to scale quickly, we need a full range of professionals for our cross-functional product development teams. We are currently looking for Product Owners, Software Engineers (Frontend, Backend, Testing), Agile Coaches, and UI/UX Designers. We plan to end 2021 with between 15 and 20 team members. In the coming years, we want to increase our Barcelona team to more than 100 professionals.
