Every Day for Future: Porsche Impact
What’s your carbon footprint? And, more importantly, how do you reduce it? As the consequences of global warming become pronounced, these questions emerge as concrete problems requiring urgent actions. It is important to remember that even small steps make a difference. Along these lines, Porsche has progressively increased its commitment to improving the environment and addressing climate change.
Porsche Impact: Going carbon neutral
American Porsche customers are now able to calculate and offset their vehicles’ greenhouse emissions: Last week was the US launch of Porsche Impact, a carbon-offset program developed by Porsche Digital and Porsche AG.
Porsche Impact is a web-based emissions calculator that allows Porsche owners to assess and compensate their car-related CO2 emissions. Customers who seek to offset their carbon footprint can make financial contributions to environmental projects to help combat the growing threat of global warming. Based on annual mileage, average fuel consumption and type of fuel used, they purchase emission offsets and support a specific climate project.
But, of course, it is not only our customers‘ responsibility to tackle climate change — as a company, we are committed to protecting the environment. That’s why our colleagues from Porsche Cars North America (PCNA) announced carbon neutrality for their corporate vehicle fleet, too. All cars at the two Experience Centers in Atlanta and Los Angeles as well as the entire Porsche Passport and Porsche Drive fleet are now enrolled in Porsche Impact.
Stronger together: Supporting sustainable projects with South Pole
Customers can choose from a portfolio of four offsetting projects around the world: biodiversity at Lake Kariba (Zimbabwe), forest protection in Alaska (U.S.), hydropower in Quảng Nam (Vietnam) and solar energy in La Paz (Mexico). These internationally certified projects effect change. By supporting these progressive environmental programs, we are able to deliver tangible long-term benefits to global climate stability as well as local ecosystems and communities.
The Porsche Impact program was launched alongside the new Porsche 992 in November 2018 and has since then been available to customers in Germany, the UK, and Poland. In Germany, our Porsche vehicle fleet including motorsports, are enrolled in Porsche Impact and therefore carbon neutral. The service is managed by South Pole, a Swiss provider of carbon offsetting and sustainability financing that has mobilised climate finance to over 700 projects worldwide.
Ending 2018, Porsche has committed to neutralizing emissions from cars that are already on the road. To date, Porsche and its customers have offset more than 18,000 tonnes of carbon with Porsche Impact.
Towards a Low-Carbon Future
Porsche is cutting CO2 emissions on a major scale across its business, aiding the shift to a low-carbon future. In fact, sustainability is an essential part of Porsche’s corporate strategy and part of our vision for the future. Our goal is to have as little climate impact as possible. Therefore, we are continually looking for ways to reduce carbon emissions and improve efficiency. This strategy includes plans to hybridize and electrify our vehicle fleet. This year, the Taycan, our first fully electric sports car, will roll off the production line. We also introduced the S-Rating, sustainability criteria for our more than 7,600 suppliers.
We are very aware that this is only part of the solution and there’s still a long way to go. But we’re committed to tackling this challenge. To having a positive impact — together with our customers, partners and suppliers.
Fabian Kirchhoff is Product Owner at Porsche Digital in Ludwigsburg. For more details, get in touch with us on Twitter (Porsche Digital Lab Berlin, Porsche Digital), Instagram (Porsche Digital Lab Berlin, Porsche Digital) and LinkedIn (Porsche Digital Lab Berlin, Porsche Digital).
