Extend the Porsche experience beyond the vehicle with Porsche 360+

Porsche Digital
#NextLevelGermanEngineering
3 min readMar 22, 2019

More and more people feel the desire to have more time at their hands — to spend it with the people that matter. And the constant rush we live in makes our spare time even more valuable. We want to make the best out of this time and enjoy it to the fullest.

Porsche 360+

Intelligent technologies can support us in our daily life and help us to find solutions more efficiently. All those smart technologies were leveraged in our Porsche 360+ — with combining digital and human intelligence to provide the best service for our customer. Porsche 360+ is a digital and real life assistant that helps you with your requests of any kind, no matter if it is a everyday affair or something truly special. Do you know how challenging finding a present for a 16-year old can be? Especially when it is one day prior to her birthday? Well, fortunately I could rely on the services of my personal assistant and make my teenage niece happy — with the help of tickets to a sold-out concert. Porsche 360+ offers contact to personal assistants that are helpful and reliable around the clock. The assistants can rely on a network of partners providing them with their expertise and exclusive benefits to offer you the most exciting experience from travel topics to car topics and everything in between.

Also, the app works as a source of inspiration for new restaurants, cultural events and, of course, vehicle services such as a premium hand wash at a preferred location. You can also chat or send pictures to the assistant and seek help for individual requests.

The future of mobility lies in the car — technology enhances the experience

With the launch of Porsche360+, and Porsche Road Trip, the unique Porsche experience is even more enhanced. Both of these apps provide customised digital solutions, that directly contribute to our main mission at Porsche Digital — as our CEO Thilo Koslowski explained: we want to “to recognize and fulfill individual requests. Our goal is a tailor-made end-to-end Porsche experience. That is why it is more important than ever that we continue to open up and collaborate — to offer our customers not only high-quality vehicles, but also smart solutions that solve problems, save time and are fun.“

Even though Porsche looks back on a very long tradition of sports car manufacturing, we want to include the most innovative technologies for the future of mobility and, of course, the experiences of our customers. You can purchase the services of Porsche 360+ as a monthly subscription on our website and get a first peak in to the product in the App Store for iOS.

David Appold, Porsche Digital

David Appold is Product Manager of 360+. To find out more, follow us on Twitter, LinkedIn and Instagram.

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Porsche Digital
#NextLevelGermanEngineering

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