Chrome Cookies No More
Google has decided that they want to exclude all 3rd party cookies and data from their browser software, Google Chrome, by 2022. This has made a worldwide panic for the whole digital media industry. Google taking out 3rd party data will cause many companies to collect and manage their data differently without the use of 3rd party cookies. This will make a huge impact on the business world because Google Chrome reports more than half of all downloaded web browsers.
Everyone by now hears about cookies being on a website but what exactly do cookies provide to the user and the website? Cookies are small text files stored in web user’s browser directory or data folder. These files help to secure customer logins, persistent shopping carts and wish lists, product recommendation, custom user interface, and retaining customer information such as address and payment options. Cookies have become a huge part of all websites and businesses.
Google is not the only web browser to take these measures of ridding 3rd party cookies and data. In 2017, Apple’s web browser, Safari, and Mozilla’s web browser, Firefox, have both got rid of 3rd party cookies and have include intelligent tracking prevention to their browsers. These web browsers are now including this tracking prevention software, so user have a more secure browsing experience. This makes websites and businesses to use direct 1st party data to track users. Analysts believe the next two years will be filled with companies changing the way they track their users by changing their whole infrastructure to facilitate to these new guidelines that Google Chrome is now enforcing.
