Influential Voices: Advancements Using AI Technology
Content creation has become more accessible over the years through the internet and social media. Many people have now gone the route of becoming “influencers” on social media sites such as Facebook and Instagram advertising theirs or other companies’ products on their pages.
This has become increasingly popular to not only celebrities with millions of followers but to other people who are not as well known but have a decent size following on their social media page. This makes advertising products easier and cost efficient.
AI and voice technology are becoming more popular with the advancement of the technologies. Services such as Apple’s Siri and Amazon’s Alexa are now more common features of someone’s daily routine. Speaking is a natural way of interacting so having these services makes everyday tasks easier.
Culture is a reflection of what a brand stands for and how they show through their products. Brands like Apple and Amazon have made huge strides in the industry the past few years impacting society’s culture. Apple has made the standard for smartphones becoming the most popular cellphones in the world. Amazon has changed the way online shopping and delivery is handled by having next day shipping.
These two companies have made huge impacts on the culture changing the way people live their everyday lives. Personalization is a major part of the world now and people expect others to understand their situation and values.
Now companies can research real time data on their costumers providing the best and personalized service for them. Experiential companies such as Apple and Amazon learned through trial and error and were not just following the normal trends at the time. Companies taking these chances and learning through experience become the backbone of new trends in the world. Data is more important than ever now with companies being able to study their costumers’ experiences and preferences. This lets companies tailor to their costumers letting them have the best possible experience.
https://www.adweek.com/brand-marketing/the-6-marketing-trends-that-will-drive-innovation-in-2020/
