The Dog that Selfies Together Stays with their Owner

Tamsen
Next Level Digital Media & Marketing
2 min readAug 26, 2019

If you have trouble taking selfies with your dogs, do not worry. Most dogs have issues acknowledging that a phone is in their face for a photo, but Pedigree has come up with a solution. They are now selling a new product, a SelfieStix with their own Pedigree dental sticks attached to a plastic piece for your cell phone. The piece attaches to any smartphone with the treat right on top.

Dogs will now have the hardest time looking away from the camera, since there is a treat placed right on top. The clips are being given away for free with select purchases of Pedigree’s dental sticks, as well as a few celebrities like Ian Harding promoting the product.

The product is predicted to reach dog lovers of all kinds, to share their furry friends on their social accounts, while giving their companions a treat to enjoy. It’s a win win. Pedigree has also launched an app alongside SelfieStix to enhance your experience with the treat, with a whole Photo Booth section, and even a dog training section. The app allows the user to get to know their dogs on an even better level, bringing them closer together.

Pedigree has stated that since the original launch of their SelfieStix, their sales have increased, but they are now hoping that they’ll increase even more with the launch of the app alongside the new SelfieStix. Hanging out with your furry friend will be more fun than ever with Pedigree’s new product.

Works Cited:

Smiley, Minda. “Pedigree Has Created an App for Dog Lovers to Complement Its Canine Selfie Stick.” Adweek, Adweek, 9 July 2019, www.adweek.com/brand-marketing/pedigree-has-created-an-app-for-dog-lovers-to-complement-its-canine-selfie-stick/.

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