5 techniques that help you enhancing likability via email
Email is vital important when comes to customer service
Email is one of the most common way to turn to help when customer want find customer help team. When the conversation happens, customers can not hear the warmth in your voice and they often just skim and scan th message becuase they’re in a hurry.
We will walk through an example to see how can we improve email service by some skills.
Lets take a look at an email sent to a customer who had written a hotel company to inquire about frequent guest points that were missing from a recent stay.
Customer might won’t be satisfied with this email, because beth has mentioned twice but actually didn’t rpovide any actual help. And the content can be more professional.
We can use the following 5 techniques to improve the email.
Use an appropriate greeting
To give your message a friendlier tone.
Include your main point in the first paragraph
Customers often read emails very quickly,so they appreciate messages that are friendly, but direct.
Customize email temaples
Many customer service professionals use template to speed things up. It is ok to do, but make sure your message is consistant. For the email, the first and last paragraph are helpful but the middle one is not helpful and unprofessional.
Use correct mechanics
The second line of the firsy email is written in an unprofessional manner.
Be helpful
We can not always give customers what they want, but we cna try to be helpful.
Now let’s look at the improved email after made these changes.
This sounds much better. You can use these techniques on your own emails and check with following checklist to improve the email service experience.
Hope this is helpful and see you in next episode of marketing doze!
Keep going, don’t settle!
