Social media trends with Data— Industry Revolution
Using numbers to show you a real social world.
Over 50% of the world’s population is under 30 years old
96% of Millennials have joined a social network
Facebook tops Google for weekly traffic
Social Media has overtaken pornography as the #1 activity on the web.1 out
1 out of 8 couples married in the U.S met via social media
Years to reach 50 million users
- Radio — 38 years
- TV — 13 years
- Internet — 4 years
- iPod — 3 years
Facebook added over 200 million users in less than a year
iPod application downloads hit 1 billion in 9 months
If Facebook were a country it would be the world’s 3rd largest.
China -India- Facebook- United States
Yet Wechat dominant China
US Department of Education study revealed that online students out performed those receiving face-to-face instruction.
80% of companies use social media for recruitment
% of these using LinkedIn-95%
The fastest growing segment on Facebook is 55–65 year-old females
Ashton Kutcher and Britney Spear have more Twitter followers than the entire population of:
- Sweden
- Isreal
- Switzerland
- Ireland
- Norway
- Panama
50% of the mobile Internet traffic in the UK is for Facebook, imagine whats this means for bad customer experiences
Generation Y and Z consider e-mail pass, some universities have stopped distributing e-mail accounts.Instead they are distributing eReaders,iPads,Tablets
What happens in Vegas stays on
- KOHTAKTE
- Flickr
- Youtube
Youtube is the 2nd largest search engine in the world.
While you watch this 100+ hours of video will be uploaded to Youtube
WIKI is an Hawaiian term = Quick
WIKIPEDIA has over 15 million articles, studies show it’s as accurate as Encyclopedia Britannica, 78% of these articles are non-English
If you were paid $1 for every article posted on Wikipedia, you would earn $1,712.32 per hour.
There are over 200,000,000 Blogs
World of mouth → World of mouth
25% search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand?
You better!
People care more about how their social graph ranks products and how Google ranks them
78% of consumers trust peer recommendations, only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people skip ads via TiVo/DVR
Kindle eBooks Outsold Paper Books on Christmas
24 of the 25 Largest Newspapers are experiencing record declines in circulation
60 million status updates happen on Facebook daily
We no longer search the news, the news finds us…
We will no longer search for products and services, they will find us via social media
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
The ROI of Social Media is Your business will still exist in 5 years
Still think social media is a fad?
Welcome to the world of Social.
My name is Meiling, a marketing master student at NYU. I am during my Gap Year and write reflections and business related inspiration.
