Five Social Shares That Help Us See the Original Post in a New Light

When people are new to sharing their professional story on social media, I often hear: “I just don’t know what I have to post.” My answer? “The original idea doesn’t always have to be yours.”
It’s true. Unique, original moments can be amazing. And, I love to teach people to see and share those moments. But, adding your voice and perspective to someone else’s post; that can be amazing, too.
In fact, your social media feed shouldn’t be all original posts. That’s broadcast, not conversation.
Sharing posts from others:
- Creates connection by signaling that you see and hear that person or humanizes a brand message by showing people a moment through your eyes.
- Inspires you to share stories or ideas you may not have thought about before.
- Sparks a conversation, inviting others to share, too.
And, your unique perspective is guaranteed to get that original post noticed by a new audience. Certainly, by the people who care about you and what you share. And, also by those who see a new perspective through your eyes.
Check out these five approaches to social shares that grabbed our attention and helped us see the original post in a new light.
1. Tell a personal story
I don’t know Dick Muhlbeier, but, as a farm girl, I remember parts runs (or at least running to town) with my Dad. This post really tugs at my heart strings. It takes a business announcement and connects us to the people that it impacts positively.
2. Add fun facts.
So much history at the New Life Center in Fargo, ND. But, it’s this fact shared by executive director Rob Swiers that really drives home a long, dedicated history of leadership. It makes me interested to learn more about the folks who dedicated long careers to the organization.
3. Give a personal recommendation.
This original post is pretty attention-getting, too. But, the combination of emojis and Danielle’s recommendation that “it may be my favorite issue, yet” gives us even more reasons to dig in.
4. Share the impact the moment had for you.
Cute kids in accounting-themed shirts are pretty likely to get us to stop and smile. But, knowing that this is a moment that Anna really loves her job makes me love the original post all over again.
5. Say “I Love My Job.”
There’s an implicit understanding that an employee loves their job when they are featured in a campaign, such as CCRI’s #IAmCCRI campaign. But, Tanner makes sure we all know just how much he loves his job by sharing this post (with LOTS of enthusiasm). This social proof elevates the original message.
The Challenge: Share Once a Day
Start by sharing. Follow the people and organizations you care about and be mindful to share and add your voice and perspective to at least one post every day.
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