Innovations have been prolific, but some suggest
over replication & commoditization is leading
to unsustainable bubbles in some sub-domains…
Building Fintech — Financial Services Delivery
The financial services technology evolution have been prolific, more so post 2010, when the focus moved from traditional banks relooked manual interventions in operations, streamlining and automating as best — in some cases via a patchwork of illfitting software solutions, and developing an online presence with functionality driven websites.
Over time, system and data catalogues took centre stage leading to a dramatic shift in how financial services looked at customer segmentation, product bouquet, service personalisation and customer connects.
The biggest beneficiaries of this boom were, and continue to be startups who, being nimble and agile, were able to leverage latest technologies desifned human centric product and service offerings to meet needs of ultra-segmented, underserved populace. These were traditionally bucketed under mass-market segment.
This trend continues albeit with an ever crowded marketplace which some might even categorise as a bubble fuelled by cheap venture capitalist money that is ready for canibalisation led consolidation phase in some subdomains is around the corner.
