Double Oscar Winner A.R.Rahman is the Next to Delve into Web3!

sophia wil
NFTs
Published in
2 min readAug 19, 2022

A.R.Rahman, the popular Indian film composer, record producer, singer, songwriter, and double Oscar winner, becomes the latest celebrity to join the Web3 revolution with his new metaverse project.

Titled “Katraar,” the fans’ favorite announced his venture on the metaverse through a Tweet with the caption “Get Intrigued 😊.” and an accompanying teaser video.

On getting into the website, users are required to signup with their email IDs. They can also subscribe to the platform by paying a fee, although anything more is yet to be revealed officially.

While the “Mozart of Madras” is the latest entrant to the Web3 space, other Indian celebrities like Kamal Hassan, Daler Mahendi, and Amitabh Bachchan have entered the space earlier. Kamal Hassan launched exclusive NFT avatars in November 2021, while Daler Mahendi conducted virtual concerts in the PartyNite metaverse and bought land in the Balle Balle Land metaverse. Amitabh Bachchan released exclusive NFTs of his works through BeyondLife.Club, an NFT marketplace.

For those who wonder, metaverses are virtual worlds where people can participate in social activities as digital avatars. These platforms have been growing big in recent times, owing to the awareness of NFTs among the global population. This makes metaverse development a viable business option for Web3 startup enthusiasts.

Apart from metaverses, celebrity NFT marketplaces such as BeyondLife.Club is gaining recognition among international celebrities. Famous figures like Paris Hilton and Snoop Dogg have entered both these platforms, enabling them to get closer to their fans. Such an attraction among stars on Web3 makes celebrity NFT marketplace development another great business opportunity for startups.

There are firms that help realize ventures’ dreams with their Web3 application development expertise over the years that have earned accolades from the Web3 community.

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