July’s Crypto World Begins with a Bang as Khaby Lame and Binance Unite to Provide Web3 Awareness!
Khaby Lame, the Italian Senegalese TikToker with global fame, has been roped in by the leading cryptocurrency exchange Binance as the worldwide brand ambassador. Khaby is the world’s most-followed creator on TikTok, with 142 million followers, and his videos have gained more than a billion likes across all social media platforms. His videos are based on taking out so-called “Life-hack” videos, which over-complicate simple solutions, with his humorous expression and ending with his globally-famed move.
Such a move from Binance has been aimed at Web3 awareness, education, and adoption. Also, according to the official report from the cryptocurrency exchange firm, working with someone of the calibre of Khaby Lame brings the firm’s mission to a much wider audience.
Khaby Lame will be using his world-famous “Khaby move” to show people the truth around myths around Web3 and crypto worlds. It is also planned that exclusive NFT collections will be sold in the Binance NFT marketplace, which will bring new experiences for his fans.
On the collaboration, Khaby Lame said, “I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”
He added, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them.”
James Rothwell, Binance Global Vice President of Marketing, commented on the partnership, “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and reliability as we scale Web3 adoption.”
He further said, “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
With the Web3 world reaching new audiences in bits and pieces, there are many misconceptions that need to be debunked for it to become mainstream, and Binance’s move would be a step in the right direction.
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