Have you ever wanted to register your NFT’s name uniquely and immutably on Ethereum?

The practice of naming precedes recorded history. The earliest names were abbreviated descriptors, often a combination of two concepts that described a person. Others paid homage to the gods of the society’s faith. As civilizations organized and cultures took shape, people would assign their children names from a familiar subset of names that were common in their society, rather than invent their own.

In time, surnames were necessary to distinguish people with the same name from one another. Surnames were almost always a reflection of the father’s (or mother’s) names. Others referred to another property of origin: location of birth, a descriptive quality of the individual, etc. Passing centuries led to variations and evolutions of naming. However, 99%+ of name history has one thing in common: it is predetermined. Individuals have always been given names.

Of course, humans have exercised the right to change their name: be referred to as a nickname, complete a legal name change, etc. However, a given name is fundamental to a person’s identity, and remains with them beyond its usage. Meanwhile, that name will be present for the rest of their life, as it is surely the name of many others they will come to know.

With the invention of the internet and the world of social media and gaming, individuals began creating and identifying under names of their own creation. These alternate, digital identities would even spurn new personas, drastically different from the real life person. Identities are powerful. They can be liberating, when determined for oneself.

In this new age of technology, surnames are less necessary. Many individuals have chosen pseudonymous monikers and made them famous. Anonymity can come with these identities, but not quite uniqueness.

Businesses will create their brand around a name and trademark it, blocking access to its usage elsewhere. Only upon the success of ENS on Ethereum has the concept of 1 of 1 names become popular for individuals. Now, iconic monikers are bought and sold for extraordinary amounts, since they are massively important to an individual and verifiably one of a kind. The importance of a name can derive from dozens of origins: personal preference, sentiment for a lost loved one, an established personal brand around a name, etc. ENS is an innovator, facilitating verifiable name ownership for a domain or ethereum wallet.

The next iteration of naming on the blockchain is here.

NFTs have been adopted in the mainstream and are massively popular. The technology’s ability to provide verification of the ownership of associated assets is groundbreaking for the economy in general. Some day in the future, identities, real estate, patents, and more may be verified and in some cases transactable on the blockchain, with no middle man. Meanwhile, a worldwide ecosystem of NFT holders buy, trade, and hold their NFTs for all sorts of reasons. As the reality of functional metaverse spaces draws closer, many NFT projects are building and providing 1/1 3D humanoid avatars with which a person can identify in the metaverse.

While it is possible to name an Ethereum wallet that stores NFTs, there is no standard around uniquely naming NFTs. In the near future, one person may hold 10 different NFTs that they want to identify as uniquely in different metaverse settings. Maybe they work remotely for a large corporation and need a unique ID for their digital workplace, play in a metaverse band as a different avatar, and play in a fps with another avatar. Now, their avatars can have 1/1 names of their own for a variety of purposes, rather than all be represented by the same ENS name.

The value propositions of uniquely naming NFTs are numerous. A massive number of settings and circumstances in which 1/1 NFT names are valuable propositions have yet to be created.

As those applications arise, NFTR will be entrenched as the NFT naming registry standard. Users will be able to select any unclaimed name for their NFT, and even buy the name on a secondary marketplace if it happens to be taken. Hyper exclusive and desirable names such as 1–2 character names, major celebrities, historical figures, and characters are included on NFTR’s Top 1,000 Name List. To claim such a name, purchase and usage of a Golden Ticket will be necessary.

Learn more about how Nifter is revolutionizing the practice of naming on the blockchain by visiting NFTR.name. The platform opens Golden Ticket minting during pre-launch in January 2022.