Artists & Discoverability — A Story About NFTs
NFTs have, for a while now, established themselves as the promising new avenue for art and artists across the globe. However, like most things in their early phases, this does not come without its challenges, especially the challenges facing new and budding artists. Let us consider this; in the conventional offline markets, certain commodities simply cost more because they are popular, regardless of quality. Think Beanie Babies or diamonds.
Likewise in the NFT world, alongside uniqueness, popularity goes a long way to determine the price of an NFT. For budding artists, the chances of your NFT taking off are extremely slim (except for when these artists are creating NFTs for already popular projects).
Now, you would agree that just like physical art has locations where it is traded, so do NFTs; they’re called NFT marketplaces. These are built around the conventional way in which we trade physical commodities, with auctions, bidding, ask-to-buy features, and just straight-up listing your NFT at a fixed price. While many of the NFT marketplaces out there have built a bunch of functionality surrounding the trading of NFTs, there is just one thing that the majority lacks…
Small & budding NFT Artists: The Challenge
Though current NFT marketplaces have a plethora of features to aid artists with the buying & selling of their collectibles, the majority of them do not help the artist promote their collectibles. In a world where popularity leads to profitability, how come NFT marketplaces aren’t doing more for their small-to-medium-sized artists?
Promotions aside, many artists are new to NFT and blockchain tech, to begin with (one way or another, we all kind of are), yet marketplaces rarely provide a streamlined and optimized experience when it comes to understanding NFTs, how minting works, what the constraints are (i.e. gas), so on and so forth! Hell, some marketplaces even go so far as to alienate their artists by placing limits on how many sets & items in a set they can mint, essentially pushing them away (thank you for that, OpenSea 🙏).
Twitter: An Artist’s Best Friend
As most of us are aware by now, Twitter has long since served as the home & hub of the cryptocurrency community. Yes, we’re talking about CryptoTwitter. It has most recently become the NFT Artist’s second home, as every CT participant would recognize that it is impossible to navigate your home feed without seeing some new collectible set being promoted or hyped at least a few times per day.
This is what happens when NFT Marketplaces are nothing more than just that — marketplaces. In the era of Web3, on the very bleeding edge of the internet itself, one would assume that there is a bare minimum being achieved… but the truth is often disappointing.
Luckily, though, the online artist community is very supportive. You can often observe artists who cross-promote art, who buy each other’s art, and who collaborate with each other on a daily basis. Let’s get to the point — artists need sales to eat, and it’s not like we’re preaching altruism on the internet… when an artist makes a sale, the platform gets a cut, so it’s in the best interest of both parties to accommodate as many transactions as possible. So, now we ask: what if there was a platform that could do it all? It could have all the fancy features, but it would also be involved & using its own audience to promote budding artists in a way that is non-invasive, spammy, or irrelevant to any of the involved stakeholders?
NFTing: The NFT ‘Holy’ Trinity
Mint. Promote. Support. That is the ‘holy’ trinity we abide by when building our NFT marketplace. For a long time, cookies have aided advertisers by ensuring that their ads are being served to the relevant audiences… so why is it that regardless of who accesses OpenSea, Rarible, SuperRare, KnownOrigin, you name it, the same homepage shows up every. single. time?
NFTing tracks each wallet & profile, taking into account its historical browsing data, their click-through-rates, time spent on each page, and a bunch of other data points, to provide the end-user with a homepage that is tailored specifically for them. If you seem to have an undying love for NFT pickles on ice cream sticks, we’ll show you every single pickle NFT your heart desires.
Besides optimizing home feeds, we’ll also engage with artists to find out what they like, who they are, and how we can help them. When possible, we want to facilitate artists coming together and building something special. We want to be the bridge between artist & artist, artist & consumer, artist & project, and, well, you get it. Things like exclusive communities for NFT holders, open communities, live chat rooms, social media integration, are essential to making something that is more than just an NFT marketplace.
We want to be the NFT community hub. Let Twitter deal with Elon Musk, Gary Vee, UpOnlyTV, and whatever nonsensical argument Michael Saylor and Peter Schiff have gotten into again. Bring your NFTs to us, and we’ll do our best to never alienate neither user nor artist, and provide a sense of community that we’ve all been deprived of for so long…