A New Dawn: How We are Changing the NFT landscape
Backing & building the best brands in the industry

As a Web3 Venture Studio, we strive to back & build the best brands in the industry. Our own products, NFTY Network & SocialPass, were built on this foundation.

Who is NFTY Labs?
With our latest rebranding, the NFTY Labs team has again reaffirmed our commitment to Web3 and its future impact on people’s lives. From the start, we spent a lot of time thinking about how NFTs could revolutionize how people connect online and in person. The result of this exploration is our clear grasp of how blockchain technology works and how we may incorporate its benefits into our daily lives.
In 2020, we launched NFTYConnect; a product initially intended to function similarly to an intelligent Discord Bot, granting users access to a social channel. However, as more critical use cases for NFTs emerged, we began evolving the product, adding capabilities, flexibility, and usability. Today, we’re happy to inform you that NFTYConnect, in a more advanced form, has been integrated into our new product, SocialPass.
Furthermore, in 2021, NFTY Labs successfully released a utility token that will be integrated into the burgeoning token gating and metaverse ecosystem. The utility token is called the NFTY Network token ($NFTY), and its value has risen significantly since its inception.
As the NFTY products mature into their own organizations, the NFTY Labs team has established itself as a Web3 venture studio focused on incubating, investing in, and developing disruptive technologies that will enable the development of more foundational and valuable products via Web3 technology and initiatives.

The NFTY Network
Last year, NFTYLabs also created the NFTY Network, a utility governance token for the NFTY Network. The cryptocurrency was launched in September 2021 on two DEX platforms, ApeSwap and CyberFi. The coin is now ranked in the Top 500 projects on CoinmarketCap.com and is available on the Polygon, ETH, and BNB chains.

According to the whitepaper, the utility token’s primary function will be as a type of Web3 escrow token for persons who employ token gating features on any Web3 platform and for governance purposes of the burgeoning digital world and Metaverse that is forming from the NFTY Brand.

SocialPass — The next step for NFTs & Community
We’re excited to inform you that NFTY Labs has begun marketing its most recent incubated product, SocialPass.
Shortly after the formation of NFTY Labs, we released our first incubating product, “NFTYConnect.com,” which validated that wallets possessed an asset and subsequently granted them exclusive access to private Discord channels.
However, at numerous community events, we repeatedly hinted at more NFTYConnect features, such as multi-chain functionality, platform integration with Shopify and Telegram, and even new capabilities such as attendance verification, were on the way.

Late last year, we demonstrated the MVP of a new NFTYConnect feature called “IRL Ticketing” in November 2021 at the DCentralCon Miami conference. The functionality, a first of its kind, took an NFT and generated a ticket that could be scanned at a physical event.
It has recently been speculated that NFTYConnect and its features are now being included in SocialPass, reducing friction points and bringing more features and capabilities to organizations looking to transition to Web3. We’re pleased to confirm that the rumors are true.
Every day, an increasing number of traditional corporations enter the Web3 sector, with others endeavoring to do so with varying degrees of success.
The NFTY Labs team greatly believes that the brands of NFTY and SocialPass are firmly positioned to help these big brands bridge the market gap.

About NFTY Labs
NFTY Labs is a foundation focusing on the growth of NFT ecosystems by building open-sourced, community-based tools that will unlock inherent utility and value within NFTs. NFTY Lab’s goal is to create new applications that offer new utilities for NFTs, and we aim to do this by utilizing a core feature of all NFTs: ownership.
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