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NFTY SPOTLIGHT: Meet James Lawrence, CEO

In this fast-moving and fast-building startup, piecing every missing part together is a significant component of NFTY Lab’s CEO & Co-Founder.

Lawrence (31, from Louisiana, US) started off in crypto mostly as an observer. He’s watched the industry grow and develop since 2015. In 2016, Lawrence finally made his first investment and became obsessed with the space ever since. Shortly after that, he joined Twitter to follow the burgeoning “Crypto Twitter”. He began tweeting about projects he liked, and joined several Telegram channels of upcoming projects to integrate himself as part of the community.

Moving on to 2017, Lawrence decided to venture abroad to learn about many of the great projects, meet the people, and get involved in the communities in-person. Nearly two years on this journey gave him perspective on the space in ways he couldn’t imagine. All in all, he attended over 40 conferences and events in over 22 countries and this allowed Lawrence to immerse himself in the tech, and the many different communities within crypto. Upon returning to the states in 2020, he put his experience to the test and helped create NFTY Labs.

“Not only can an NFT be visual, but it can be applied and utilitarian.” -Lawrence

Lawrence believes the most fascinating sides of NFTs exist in the interests outside of the crypto space and the latent possibilities that exist. His goal for NFTY Labs is to revolutionize how digital assets are used, and to utilize an NFT as a ticket to accessing new worlds and experiences. “Not only can an NFT be visual, but it can be applied and utilitarian,” Lawrence says.

While the world wants crypto to grow to be as big as possible, the most exciting thing for Lawrence is how quickly non-crypto users can join the ranks.

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About NFTY Labs

NFTY Labs is a foundation focusing on the growth of NFT ecosystems by building open-sourced, community-based tools that will unlock inherent utility and value within NFTs. NFTY Lab’s goal is to create new applications that offer new utilities for NFTs, and we aim to do this by utilizing a core feature of all NFTs: ownership.

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Cross-Chain Infrastructure for NFT Utility and authentication.