What if the blockchain is added to NIAX?

NIAX
NIAX Official blog
Published in
2 min readAug 6, 2020

Hi, this is Jessica from NIAX.

In the last posting, NIAX talked about the participants who needed to build the NIAX ecosystem.

Today, I will have time to learn about what changes will be made by adding blockchain to the NIAX platform.

As the importance and size of the online marketing industry grows, many companies are launching various services, but it is not easy to find efficient marketing services yet.

With these limitations behind us, NIAX wants to provide a marketing market that service companies, content creators and users can all satisfy.

‘’ Marketing service + Blockchain ? ‘’

1. Protection of copyright of content

When platforms provide existing content services, it is often easy to download and replicate content illegally. So it was not easy for producers to get copyright protection for content. However, NIAX’ services are built on a blockchain basis, so you can prove your content production ownership and use, so you can get protection for content writing. In addition, when illegal copying of content occurs, the records are stored in the blockchain, which can be easily tracked and managed and controlled transparently.

2. Rewards for the production of content

Content producers are not receiving legitimate compensation for their hard-made productions. For example, because of the structure that takes high fees from the platform that executes advertisements even if the content is produced by the advertiser, the creator spends a lot of time producing content and produces results, but does not get a fair economic reward. The ecosystem created by NIAX can solve the problem of unfair profit structure because advertisers and content producers are directly connected without intermediate intervention and transparently advertised.

3. Compensation for users for contribution to ecosystems

In order to achieve efficient marketing, users who see and respond to content should be based on active movement. Marketing is done by word of mouth of users, but it is not easy to find a platform that gives appropriate compensation for it.

NIAX presents a reasonable incentive model for users who help contribute to the content ecosystem to create a healthy and virtuous marketing market. Rewards are given by users who are active in the NIAX partner community, such as viewing content or commenting.

Thank you.

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