Who will be participating in the NIAX service?
Hello, this is Jessica from NIAX.
Last time, I shared about the NIAX token economy.
Existing marketing systems need to find an appropriate advertising platform to promote, and advertising platforms between content producers and advertisers take high fees as brokers to promote advertising. This means that the vicious cycle structure in which inefficient marketing is carried out continues and has a limit in profit generation.
due to the spontaneous participation between the content producer, and user and adoption partner the NIAX echo system, NIAX want to build a virtuous cycle marketing process without Middleman,
There are participants who are considered necessary to build an ecosystem, so we will have time to learn about participants participating in the NIAX network today.
1. Content creators
In order for the NIAX marketing platform to operate smoothly, it is necessary to produce active content by creators who produce content.
For example, based on content produced by content creators, the activities of users, certifiers, and marketing advertisers are the main actors, and they lead NIAX marketing marketplace.
Content creators are given NIAX token compensation for their content. on the other hand, Creators can stake the NIAX tokens and are rewarded with more tokens.
In other words, content creators can focus on quality content production and generate profits without advertising.
2. Users
Content production is important to carry out marketing, but the active user’s movement to see and respond to content and share and communicate it plays a big role in becoming a platform.
‘’ So, how can NIAX lead users to voluntarily participate? ‘’
According to active participation such as viewing and sharing contents, NIAX rewards users with appropriate tokens. Users with high participation will receive appropriate incentives, which will create a virtuous cycle of NIAX Marketplace and naturally increase the value added of the content.
3. Authenticators
‘’ Who will evaluate high-quality content? ‘’
The authenticator will determine the quality of content in the NIAX ecosystem; when the new content is uploaded, the authenticator will evaluate the content. That is, the content is evaluated with the content average measured by the authenticator, and the authenticator is compensated when the evaluation score matches the average value. However, a authenticator who is far out of the average value is not compensated or warned.
At this time, the certifier will be measured in the order of content evaluation participation: (Fast evaluators will receive higher compensation).
4. Brands and advertisers
Without an intermediate intervention, advertisers can directly connect with content creators to execute ads; advertisers will determine the amount of NIAX tokens to be used for advertising costs and run ads. Tokens used in advertising charging the same as existing systems are exhausted according to the KPI of advertising viewing, and advertisements are terminated when the quota is exhausted.
5. Service partners
NIAX wants to provide a marketplace where users, platform providers and content creators can do efficient marketing. At this time, NIAX is connected to the service partner platform to support one marketing service, and the service partner provides an interface for users to participate in the NIAX Ecosystem.
Thank you.
