The Power of the Brand

Alexander Six
Aug 28, 2018 · 5 min read
Photo by Fancycrave on Unsplash

When I was younger, I used to work at an outdoor summer camp. While I was there, I worked with some incredible fellow counselors. These counselors were the kinds of people who could, in the span of a week, change a kid’s life forever. They were smart, caring, attentive, and they knew how and when to be professional (at least, as professional as you can be working at an outdoor summer camp) and when to let loose and have fun to get the kids excited…