Henry Sotelo is a lawyer and law professor in Reno, Nevada who approached me after he decided he would like to run for an elected position as a municipal court justice.
Henry had never campaigned for an elected position before and was in need of a cohesive campaign brand look and an online presence.
I start by developing a logo. It included elements such as the Nevada silver star (Nevada is the Silver State), elements from the American flag and a smooth serif font.
Driving engagement in the web
I built a website for Henry with a strong emphasis on family values, diversity and his qualifications.
The website proved to be Henry’s strongest tool for outreach and driving contributions to the campaign. I also created some other general purpose design assets for signage and social media.