Nick Holzherr
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Nick Holzherr

Writing a great pitch deck

When explaining your business to potential investors you’re probably being asked for a pitch deck for review. Crafting one that communicates the vision well in the average 3 minutes and 44 seconds that investors spend on your deck can often take more than a few weeks! I’ve certainly made hundreds of improvements to my decks as I have received more and more feedback.

I’ve gone through this process many times, and along with feedback from trusted advisors, I have found the wealth of resources available online really useful. I wanted to share what I’ve found. If you have any suggestions for additional resources that I’ve missed, please email me and I’ll add them to this post.

A good deck is useful way beyond investor pitches; I use parts of mine in big client pitches and when introducing new team members to the business.

Best Practice

Best practice: Lessons from analysis of how investors look at decks http://techcrunch.com/2015/06/08/lessons-from-a-study-of-perfect-pitch-decks-vcs-spend-an-average-of-3-minutes-44-seconds-on-them/

Best Practice: How to pitch a VC by Dave McClure, 500 startups http://www.slideshare.net/mobile/UTR/how-to-pitch-a-vc-dave-mcclure

Same presentation with updates and suggestions from others: http://www.slideshare.net/mobile/slidesthatrock/how-to-pitch-a-vc-redesigned

Video by David Rose (Entrepreneur and investor) on things you should know before pitching a VC. https://youtu.be/lzDBrMisLm0

Example: Sequoia’s Investment Memo on YouTube (this is how your business will get appraised) http://milesgrimshaw.com/sequoia-investment-memo/

Examples

Curated list of decks: http://www.pitchenvy.com/

Curated list of decks 2: http://bestpitchdecks.com/

Curated list of decks 3: http://alexanderjarvis.com/blog/2015/05/19/pitch-deck-collection-from-vc-funded-startups/

Mixpanel’s deck is considered as a great deck by many investors. https://mixpanel.com/blog/2014/12/18/open-sourcing-our-pitch-deck-that-helped-us-get-our-865m-valuation

Reid Hoffman’s LinkedIn Series B Pitch — accompanied by tips / advice http://reidhoffman.org/linkedin-pitch-to-greylock/

AirBNB’s deck http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-deck-2011-9?op=1

Originally published at www.nickholzherr.com.

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Nick is an entrepreneur. He’s the CEO of food tech company www.Whisk.com and HR software company Air (www.joinair.com). He’s an BBC Apprentice 2012 finalist, received an honour doctorate from Aston University in 2016 and sometimes does some guest speaking.

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Nick Holzherr

Nick Holzherr

CEO of Whisk.com, acquired by Samsung.

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