The Story Of Lei Jun, The Chinese Steve Jobs Who Tore Samsung And Apple With His Smartphones

Nico Nobili
Inspirational Technology
6 min readSep 7, 2021

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In 2014 Lei Jun (founder of Xiaomi) declared that he wanted to conquer the world with his smartphones. One of the bosses of Apple mocked him. But today, in addition to having made a big splash all over the world, he announced that he also wants to build electric cars.

Today I want to tell you the story of this visionary Chinese. I didn’t compare him to the legendary Steve Jobs by accident.

Xiaomi ranks first in Italy and second in Europe for mobile phone sales. And on a global scale it is between first and second place.

It is an incredible achievement, in just 10 years since the creation of Xiaomi.

And Lei started from scratch. Slowly, he found enough money and had to make a lot of attempts with start-ups. Suddenly faced a difficult choice that was fatal.

We’ll talk about it later. Now keep reading. He is another entrepreneur, among those I have already talked about, who has a history that can teach us a lot.

If by chance you thought it, it is obvious that everyone has something to teach us. But anyone who achieves great results like him becomes like a master of how to act to get the results of becoming a super entrepreneur.

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Nico Nobili
Inspirational Technology

An Italian Dark knight. CEO of Sybershel Using Technology,health tech and AI to Create Mergable Solutions for the human. Like Cyborg > Sybershel.com