Why picking #NFTs by physical artists is a winning strategy
Investors getting into the NFT art game are trying to find the best way to predict which pieces of art will store, and increase, value over time. Just like traditional art, collecting an expensive non-fungible token is a bet on demand for the artist’s work increasing. One way to make the most of your investment is to put your ETH behind artists who have already made it in the real world.
For those of you who haven’t participated in it, the traditional art world is full of gatekeepers and roadblocks. While there are exceptions, it’s often the creators with a mix of connections, agents, and collector interest who make it to the big time, leaving plenty of talented people behind. Part of what’s wonderful about the digital world is that we’ve removed the agents and the gallery owners, and the curators with their fancy art degrees, and the collectors who insist on purchasing blue-chip artists, and the auction houses that only sponsor long-proven high-worth pieces.
But what digital investors can capitalize on, is finding those artists that have at least some measure of success in the real world, and banking on them carrying those connections over to the online world.
What I mean is this. Most new artists stay in the under-$1,000 range. After all, people buying art from small coffee shops and unknown etsy stores aren’t willing to shill out more than a paycheck’s worth of cash on a painting. The few artists who make it past $1,000/piece, hardly ever break into the $10,000/piece range. To do that, you need space in a real gallery. The kind with gatekeepers, and curators, and often investors or owners who get the final say. Once someone has made it past the $10,000/piece range, they usually have what it takes to call themselves a real artist for the long term, even in polite company. Traditional investors with deeper pockets who are looking for a deal might even consider buying work in this range, hoping that the artist’s “undiscovered” talent will catapult them into the hundreds of thousands or even millions of dollars per piece range.
Now if one of those artists who have made it past the first $1k benchmark, or even better, the $10k benchmark, move into the NFT space, their big-pocket buyers might follow. Additionally, if that specific artist sells all of their physical collection, digital art opens up more options for purchasing and the scarcity of physical work could drive up prices on whatever marketplace they list their work. Lastly, we know a creator at this level has at least some level of connection, backers, and marketing know-how that will likely help them continue to promote their work in this new block chain driven world.
But investing aside. Someone who has been making art with their hands for years is almost always a creator at their core. Someone who is turning out crypto art is just as likely to be in it for the money alone.
At Nifty Art Review, we’re specifically talking about art and for that, you need the person with soul.
So buy from the real world artist who just entered into the digital space. Go big, and bring that art home.
Plus, maybe they’ll start burning their paintings just like the recent Bansky burning, and prices will skyrocket. You never know, we’re living in weird times after all ;)
….unless, of course, you prefer the benefits of exclusively digital creators. In which case, keep your eyes open for our next article(s).
