Fabrizio Plessi x Nifty Gateway
Since 1968, Italian artist Fabrizio Plessi has been pushing the boundaries of the art world by leveraging cutting edge technology for his installations, performances, and sculptures. His work has earned international praise and exhibitions in major museums worldwide including the Guggenheim Museum SoHo in New York, the Centre Georges Pompidou in Paris, the Fondazione Peggy Guggenheim in Venice, the Folkwang Museum in Essen, and many more.
As one of the most influential video artists in Europe and a true pioneer in the incorporation of electronic elements in art, Fabrizio is now branching out into the world of NFTs with his genesis collection releasing November 18th on Nifty Gateway.
The collection, titled The Golden Age, includes 5 unique NFTs resembling liquid gold with each available to be redeemed for their physical representation. However, whether it be digital or physical, only one version of each work will exist, thereby challenging collectors to weigh the value of the two mediums and to choose accordingly.
Ahead of this collection I had the opportunity to speak with Fabrizio about his legacy, techniques, and perception of the NFT space.
To bid on The Golden Age, running from November 18th-23rd, please visit the collection page on Nifty Gateway.
How did your approach to this project change compared to more traditional works you have done?
FP: “L’Eta Dell’Oro” was a message for the people, set on the most famous stage in the world: the facade of St. Marks in Venice. This was an exhibition sponsored by Dior in 2020. The words “Pax Tibi”, meaning “Peace to You” in Latin, were broadcasted on 15 large displays on St. Mark’s Square. The idea behind this work was to send a message of peace and to bring hope to the world after the profound effects of the Covid-19 pandemic.
When did you begin envisioning this as an NFT collection?
FP: A year ago, as soon as I understood the implications of Blockchain Technology. Now I believe that we are witnessing a digital revolution and the traditional Art industry has to evolve in order to stay in line with the times.
The classical elements (specifically fire and water) are consistent themes in your work — Can you elaborate on their significance?
FP: I always consider myself a technological druid. Mixing the basic natural elements: water and fire, incorporating them with digital display in order to awaken the primordial instincts of the audience. I believe that an artist’s work has to shock, provoke the subconscious and question reality.
You’re recognized as a pioneer in your use of video and technology in your artworks — How do you see NFTs fitting within your legacy?
FP: I always adapted, I started experimenting in the late 60’s with TV screens and today we have NFTs. Technology has evolved and this evolution brings new mediums as opportunities. As artists we are obliged to embrace them and use them in a spontaneous way. The technology has changed but my philosophy and my creative language remains unaltered.
As an artist consistently on the forefront of art and technology, what do you see for the future?
FP: My goal is to break down the barriers between technology and art. I do so by exploiting the communicative and sophisticated potential of the screen and the more poetic and emotional potential of drawing. The connection between the two seemingly distant elements generates cohesive works that address ever-present issues — such as the passage of time, the primordial and indissoluble relationship between man and the environment, and social evolution. I believe the new has an ancient heart.
