Nifty Gateway tapped to power Starbucks Odyssey market, a Web3 experience
We are thrilled that Nifty Gateway has been tapped to power the new Starbucks Odyssey market, a web3 and NFT-based extension of the Starbucks loyalty program, which launched in beta today to the first Starbucks Rewards members and partners (employees) in the U.S.
In September 2022, Starbucks announced their plans for the Starbucks Odyssey experience. Shortly after beta launch, Starbucks Odyssey members can purchase or sell NFTs, called Stamps, through the Starbucks Odyssey market powered by Nifty Gateway. Early next year, members will be able to purchase limited-edition stamps directly with a credit card. No crypto wallet or cryptocurrency will be required.
From day one, Nifty Gateway’s mission was and continues to be centered around onboarding new audiences to Web3 in an easy and simple manner.
A few key features that best represent that mission are:
- Credit Card Payment Options that make buying NFTs as easy as shopping online.
- Custodial Wallet that secures and stores NFTs on behalf of your customers.
- Customer Service that provides your customers help when they need it.
These features made Nifty Gateway the ideal partner for Starbucks. In addition to integrating existing tools into the Starbucks Odyssey experience, the team at Nifty Gateway built new infrastructure to align with Starbucks’ sustainability commitments by developing integrations to support Polygon on our marketplace.
Nifty Gateway continues to be a pioneer in the NFT space, supporting the development of unique, creative, and scalable branded NFT experiences. The tools above allow brands like Starbucks to expand into Web3 and offer the accessibility, ease, and convenience that customers have come to expect when making online purchases.
We are delighted that an iconic global brand like Starbucks has decided to embrace the immense potential of Web3 and NFTs, and believe that projects like Starbucks Odyssey will play a central role in the continued adoption of Web3 technologies on a global scale. We are proud to partner with Starbucks and look forward to welcoming their Starbucks Reward members to Web3.
From individuals to global brands, Nifty Gateway is reimagining what is possible with NFTs, and we’re just getting started.
If you are a large brand that has been waiting to jump into Web3, please email us at bd@niftygateway.com.
