Winter is Coming to Nifty’s: Announcing Game of Thrones Digital Collectibles

HBO’s Game of Thrones introduced one of the most fantastical, immersive worlds in television history — which garnered a massive and passionate fan community that continues to grow as the universe expands. Which is why Nifty’s and Warner Bros. Discovery Global Consumer Products are thrilled to announce a brand-new collaboration that will bring fans of the global phenomenon into the realm through digital collectibles and experiences.

“Every so often, a film or television series comes along that pushes the boundaries of its genre so far, it forever changes the creative landscape, becoming a part of our collective cultural identity. Game of Thrones is that series for this generation. Nifty’s is thrilled to be working alongside Warner Bros. Discovery Global Consumer Products to keep pushing the bounds of creativity and imagination, through a new kind of digital collectible that will allow fans of the franchise to connect in ways they never have before.”

— Jeff Marsilio, CEO and Co-Founder of Nifty’s

Introducing Game of Thrones: Build Your Realm

Starting in late 2022 the program will offer fans a chance to build their collection through avatars, thematic activities, on-site engagement, and additional digital collectibles, which will be available as assorted packs and come in a variety of types, including equipables — weapons, companions, or gear — that can be burned and forged, allowing fans to customize and strengthen their avatar. Other collectible types will include iconic moments, locations, characters, and more from the Game of Thrones series that will help each collector build their realm.

We’re also excited to share that Daz 3D — well known for launching and designing NFT projects for CloneX by Murakami and RTFKT, DC’s Bat Cowl Program, and the Friendship Box NFT for Coca Cola — will collaborate on the design, development, and production of the Game of Thrones program.

This is only the first of a series of program updates we will share over the coming weeks. In the meantime, all episodes of Game of Thrones and House of the Dragon are available to stream on HBO Max.

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Join us on Discord, follow Nifty’s and @BuildYourRealm on Twitter. And make sure you sign up to receive updates on Game of Thrones: Build Your Realm, at https://niftys.com.