Night Shift Studio Blog
Toronto based brand + digital design studio. Bringing new brands to life.
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Written by Sam Johnstone – Originally Posted 10.28.2017

It looked like Dropbox was going to be the next big thing. When they launched, they introduced a new type of technology to the public that changed the way they thought computers and how they are used. The best stories in technology start like this. The next few years were interesting. Every major platform holder followed suit, making file-syncing a marquee feature of their upcoming product launches, appearing as though caught in headlights by this modest little product. Dropbox quickly grew, launching team features, acquiring like-minded companies that gave the appearance that they were on the path to launch a suit of products that would usurp the crown of productivity from Microsoft and Google in the name of smart, cloud-based storage. …


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Written by Sam Johnstone – Originally posted 12.11.2018

It’s been a little over a year since we launched Night Shift, and I feel the same way now as I do at the end of any year — smarter than I was last year, but far less smart than I hope to feel next year. …


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Written by Natasha McDiarmid – Originally posted 07.13.2018

It’s been 9 months since Sam and I launched Night Shift, and within that time a lot has happened.

My MacBook has frozen about a billion times (I admit I punched it at least three of those times), I actually saw Sam get mad (hahaha), Google Drive has randomly chosen files to corrupt so that we could truly understand what the word panic means AND we quickly realized that people weren’t lying when they said, “running a design studio is a lot of work”.

Amongst all of our struggles, the biggest hurdle was our studio space. As most of you know, we were working out of our apartment. For the majority, that probably sounds like a dream, and for a short time, it was. Things such as moving from your bed to your desk requires minimal effort, you have a cat who wants to keep you company all day, and you have quick access to your kitchen. In the beginning, it was hard to complain, but over time, where the downfall comes in, is from the lack of healthy separation between life and work. …


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Written by Natasha McDiarmid – Originally posted 04.01.2018

With Night Shift, our primary goal is to create things with soul. It’s one of the many reasons why we launched the studio in the first place. We want to build long, healthy relationships with our clients where we’re perceived as a trusted partner, rather than a vendor.

Sam and I have both seen first hand, many companies who were too afraid to trust the judgment of the experts they hired for a big design project and wound up choosing the weaker route due to review-by-committee decisions. …


Written by Sam Johnstone – Originally posted 11.21.2017

There’s an endless debate on what digital spaces should look like, and how should they work. There has been some great writing on the matter, but the topic will never reach a definitive end because — due to the nature of the technology it relies on — it will always be in flux. …


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Written by Sam Johnstone – Originally posted 09.23.2017

I’ve always had a specific idea of what I see when I say the word design. …


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Written by Natasha McDiarmid – Originally posted 09.22.2017

Throughout my career, I’ve frequently questioned where I should focus my attention. My work experience is a bit of a mash-up as I’ve often swayed in different directions, never really knowing where I belonged.

Fresh out of college, I started working at boutique design studios where my focus was primarily print and packaging. Eventually I moved to Toronto to work in advertising where my focus shifted entirely to web. …

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