Maximise Your Email Marketing

Email marketing can be a highly effective way of communicating with your audience — if done right.

Email marketing can be a highly effective way of communicating with your audience, but if used too little, or too often, it can have disastrous effects on your mailing list.

This can result in high numbers of unsubscribers — which can mean that potential customers are lost forever.

So you have to take the Goldilocks approach and get it just right.

There are lots of different email marketing platforms that you can choose from: MailChimp, Constant Contact, Campaign Monitor… the list goes on.

It’s up to you to research them all and find out which one works best for you and your business.

Some will have different capacities as email marketing platforms, so you’ll have to work out how you want to use it, and what messages you’ll be communicating to your audience.

Here are some of the ways in which you can use email marketing to the fullest, to get the most out of your mailing list, impress your audience, and increase your conversion rate: