In today’s culture where everything we do involves data, it’s easy to forget that the ultimate goal of using data is to produce new information that can improve our life with enlightening insights: how we then organize and translate that information to make it consumable is an essential part of the goal.
Especially in today's AI-driven world, we desperately need to discern among the amount of information that is being continuously generated by automated tools and algorithms. Therefore, it is more and more crucial to reimagine the ways we use data and the strategies we employ to transform it into new solutions. In this regard, fostering a culture of experimentation around data is key. A great example of that is a very special project I had the honor to work on over the past few months: designing a data-driven logo for the IBM Cloud & Cognitive Software CDO team.
By utilizing an approach where I combined research, strategy, and design, I used data to extract a visualization that encapsulates the core mission of this team — capturing, creating, and delivering value for the business from data, AI, and design.
When Seth E Dobrin, PhD — IBM Vice President Data and AI and Chief Data Officer Cloud and Cognitive Software, described to me the innovative mandate of his team, which is leading the digital transformation of the IBM Cloud and Cognitive Software unit, I immediately spotted a common thread between it and the IBM tradition of relentless transformation and innovation. Based on that, I envisioned the idea to utilize design to bridge the C&CS CDO team’s farsighted vision to the IBM legacy. The challenge was to connect these concepts together through a cohesive narrative that could be translated visually. Yet, how?
To achieve this objective, I embraced a data-driven mindset: Rather than the mainstream approach used to design logos that are based on the creation of graphics or symbols, I positioned data and data visualization at the core of the design process.
I started by researching the development of AI and Cloud computing in IBM, which is at the core of the C&CS unit, looking for data that could help me to answer a main question: how artificial intelligence and cloud have been transforming IBM…