Data Visualization for Audiences in Low & Middle-Income Countries

Tricia Aung
Jul 11 · 9 min read
Epidemiological data comparisons of Zika, Dengue, and Chikungunya in Danli, Honduras. © 2017 Brendan Bannon/USAID, Courtesy of Photoshare

Every couple weeks, the Data Visualization Society (DVS) Slack hosts an in-depth discussion on data visualization issues. An inviting space for collective amens and groans, members have ruminated on important topics like the biggest data visualization issues, how to get started in data visualization, experiences learning data visualization, data literacy, and creating positive data visualization cultures within organizations. Receiving validation that one’s experiences aren’t exclusive can make these discussions feel like a warm hug, while learning via our divergent experiences can be illuminating as well.

While many of the challenges that arise in these discussions are applicable to data visualization for target audiences in low- and middle-income countries (LMICs). There are also unique challenges when visualizing for LMIC audiences, which have not been extensively documented. Individuals who create data visualization products for LMIC audiences recently shared their experiences via the DVS Slack and a Google Form. Summarized below are highlights from the discussion which offer tidbits to anyone interested in visualizing data for LMICs and ideas on how as a community we can support establishing the data visualization field in LMICs.

What kind of LMIC data exists?

LMIC data is plentiful for some sectors (health, economy, demography) and less plentiful in other sectors (culture, environment). Collecting nationally-representative data is expensive, and data availability is a reflection of local and donor priorities, as well as funding availability.

For all countries, including LMICs, data that is not accessible or does not exist can make issues or people invisible. Lack of data access is a common issue in health and the sciences and is a significant barrier towards “open data.” Missing data has been discussed by the European Journalism Center related to marginalized communities in Afghanistan, Pakistan, Kenya, Kyrgyzstan, and the Balkans, and the absence of the African content in “big data.”

Available Demographic and Health Surveys as of 2017 [link]

Health and demography LMIC data are particularly well-funded, and several data sources are publicly accessible for those interested in using this data to create visualizations. Large nationally-representative household surveys are conducted in most LMICs every three to five years by the Demographic and Health Survey Program and UNICEF Multiple Indicator Cluster Surveys Program. Data sets are available for public download. There is also substantial investment in routine health management information systems (HMIS) in LMICs, which offer more up-to-date data collected at the community and facility levels. District Health Information System (DHIS-2), the most widely used HMIS platform, is used by 67 LMICs. DHIS-2 data is generally not publicly available, however, some LMIC countries integrate DHIS-2 data in publicly accessible tools.

Nigeria Federal Ministry of Health public dashboard depicting measles vaccine coverage from different data sources [link]

Examples of other LMIC data sources:

Is the LMIC data that exists of acceptable quality to visualize?

Data quality and confidence are nagging concerns for all LMIC data — regardless of sector—and can be quite political. For example, the Government of Tanzania passed an amendment to the National Statistical Act in 2018 criminalizing questioning of any government statistics. The World Bank, in response, threatened to put a $50 million grant on hold. Which raises a familiar existential crisis that plagues anyone who works with data: What is the truth? As DVS member Duncan Geere commented:

One contributor to poor data quality is inconsistent data management and cleaning practices, which can be a barrier to getting to visualize data.

Improving data quality is an important step to visualizing data. As with visualizing any data, visualizing LMIC data should involve a reflection of data source and triangulation of multiple data sources if available.

What are tips for navigating unique experiences and challenges when visualizing for LMIC audiences?

There are common challenges experienced by anyone working in data visualization, which have been discussed on the DVS Slack: preferences for certain types of graphs, traffic light colors (psst…there are better approaches!…perhaps an idea for a future Medium post), and variable data literacy. Highlighted below are some more unique experiences when visualizing for LMIC audiences.

The director of the Mukono Health District, Uganda, shows with graphs why his district was given an “Excellent Performance” rating. © 2006 Alfredo L. Fort, Courtesy of Photoshare
  1. Prioritize data visualization approaches that are easily understood and actionable by the audience

Sometimes prioritizing a snappy data visualization approach isn’t the most appropriate. Since a lot of the data visualization for LMIC audiences is tied to the development sector, a common target audience for data visualization products is high-level government officials and other decision-makers that are bombarded with data from individuals advocating for different priorities. With limited time to digest data, it becomes extremely important to use data visualization as an effective, memorable communication tool.

If you are unable to justify the added value of a complicated graph over a more simple approach, you may want to re-evaluate if it’s the best choice.

Incorporating key messages within a graph can be a useful strategy to help interpretation. From World Bank’s SDG Atlas 2018 [link]

But does this mean that you should only create bar and line graphs? Not necessarily. One contributor described how in their experience, deviating from bar and line graphs can cause confusion and interpretation challenges among colleagues in Sub-Saharan Africa. To overcome this, they encourage stronger facilitation and interpretation support, and annotated graphs:

In this example, there are annotations that assist the audience with interpreting the figure, which is quite complicated. How would you have visualized this data? What are different approaches to visualizing this information? From World Bank’s SDG Atlas 2018 [link]

2. Account for variable technology access

One of my pet peeves is being sent an interactive dashboard that has been made for a LMIC audience, which loads painfully slow even with my relatively reliable internet connection in Baltimore, Maryland. I become an eye roll emoji: 🙄. My patience is admittedly not super; my bigger concern is whether the actual target audience will experience the same trouble loading the dashboard.

As DVS members and survey participants commented: not everyone has reliable internet access. This should be taken into account, particularly if designing interactive data visualization platforms that may require high bandwith. Internet access is unavailable and/or unaffordable to the majority of the world’s population — predominately those in LMICs. Many individuals in LMICs rely on phones for primary internet access, and smartphone usage is quite high. The popularity of social media platforms like WhatsApp and Facebook, and particularly the role these platforms play in sharing information in LMICs is an opportunity to encourage mobile-friendly data visualization to accurately communicate data.

WhatsApp and Facebook have helped fuel an anti-vax movement in India. [link]

Projectors and printing services in LMICs can also be variable in quality, which can affect visibility of graphics that are highly dependent on color. In general, it can be beneficial to avoid nuanced color gradients and light colors, which may not show up with the intended visual acuity.

3. Make sure approaches are culturally-sensitive

While metaphors can be powerful in data visualization, cross-culturally they can be problematic. Icons used also must be appropriate to the target audience. For example, I have seen baby stroller icons used to represent babies for audiences in sub-Saharan Africa. Strollers are less commonly used in the region, and thus the icon is less appropriate for the audience.

What resources exist to help grow the field of data visualization in LMICs?

DVS members shared the following resources that may be of interest to individuals in LMICs:

Global Health eLearning Center’s free data visualization course [link]

DVS members and survey participants commented that it is more common to see data visualizations for LMIC audiences prepared by non-LMIC individuals. A major reason is that recognition of the data visualization field may be lagging in LMICs compared to that in non-LMIC settings. There also can be fewer educational and technological resources available to those in LMICs that want to learn about data visualization.

As a field, how can we help encourage growth of data visualization in LMICs? Suggestions discussed include the following:

  • Creating accessible training resources in different languages
  • Providing accessible support and mentorship
  • Hosting conferences and meetups that are affordable and accessible to those living in LMICs
  • Encouraging collaboration between LMIC and non-LMIC individuals and ensuring that those in non-LMICs engage with local communities when developing data visualizations.

DVS will be revisiting this topic in September for discussion. In the meantime, please feel free to continue to share your experiences designing data visualization products for LMIC audiences via the Google Form survey.

*Submitted anonymously through Google Form survey

Special thanks to the following DVS members that participated in discussion: Dolly Andriatsiferana, Ahmad Barclay, Amy Cesal, Will Chase, Jason Forrest, Duncan Geere, Erik Kemp, Amanda Makulec, Elijah Meeks, Noëlle Rakotondravony, David Mora, Stephen Singer, and Wendy Small


The Journal of the Data Visualization Society

Thanks to Stephen Singer and Noëlle Rakotondravony

Tricia Aung

Written by

Researcher/Faculty Member at Johns Hopkins School of Public Health


The Journal of the Data Visualization Society

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