How to Choose Colors for Your Data Visualizations

Color is a major factor in creating effective charts. A good set of colors will highlight the story you want the data to tell, while a poor one will hide or distract from a visualization’s purpose.

In this article, I’ll describe the types of color palette that are used in data visualization, provide some general tips and best practices when working with color, and highlight a few tools to generate and test color palettes for your own charts.

Types of color palette