Mico Yuk on the Importance of Community and the Paradigm Shift in Business Intelligence

The CEO of analytics consultancy, BI Brainz reflects on her career path and how to help companies make sense of their data.

Allen Hillery
Jan 8, 2020 · 14 min read
Mico Yuk front and center leading a BI Brainz BI Storytelling Accelerator (3-day Live Workshop), VIP Customer Dinner | Sept 2019. Front Row: Brent Warren, Amy Ewing, Tamica Fraser (BI Brainz), Mico Yuk, Mary Ann Prunier Middle Row: Franco Becerril, Hunter Dumoulin, Savannah Entrekin (BI Brainz), Amanda Contella, Heather Sinkwitz Back Row: Rick Grantham (BI Brainz), Bjorn Johansson, Charles Reeves, Rowan Hinton (EPI-Use / BI Brainz)
CEO of BI Brainz, Mico Yuk posing for her close up.
CEO of BI Brainz, Mico Yuk posing for her close up.
Mico Yuk is the CEO and Co-Founder of BI Brainz. Her company uses their data storytelling methodology to help companies take their data and make sense of it in a fun, visual way.
Mico Yuk and GHC President Brenda Wilkerson at the GHC 2019 celebration.
Mico Yuk and GHC President Brenda Wilkerson at the GHC 2019 celebration.
Mico hanging out with GHC President Brenda Wilkerson. Ms Wilkerson personally invited Mico to the GHC festivities! Mico describes her experience there as a career dream come true.
Mico Yuk and Stephanie Lampkin at the GHC 2019 celebration.
Mico Yuk and Stephanie Lampkin at the GHC 2019 celebration.
Mico Yuk (left) with Stephanie Lampkin, CEO of Blendoor, a recruiting tool that removes unconscious bias from hiring by leaving only the applicant credentials visible to employers.

“Knowing someone else has been discriminated against, overlooked, and not even invited to the table is sometimes what you need to push forward and realize it’s not just you!” -Mico Yuk on the importance of community

Mico Yuk enjoying herself at the GHC 2019 celebration.
Mico Yuk enjoying herself at the GHC 2019 celebration.
Mico discussed how women in tech can be very mentally and emotionally taxing at times but she credits her community of amazing females for helping her push forward and continuing to break boundaries!

“Business intelligence has been like this for a long time. The last 20 years has been focused on the dark hole aka the data warehouse. Thank God we are now focused on getting insights and wisdom out of data.” — Mico Yuk on the historical lack of diversity of BI

“I think anyone who wants to learn (regardless of degree), enjoys solving complex problems and is willing to put on a critical thinking hat can do BI. It’s a field that requires passion, customer service, and THEN technical know how.” — Mico Yuk on the importance of liberal arts majors entering BI

“It’s special to me, because I recall our discussion. I had no idea it would change his life. Those little things keep me motivated and going.” — Mico Yuk on hosting BI podcast ‘Analytics on Fire’

“Long story short, you need data storytelling to make data visualization useful and that is exactly what we teach at BI Brainz in our BI Data Storytelling Accelerator workshops.” — Mico Yuk on the importance of data storytelling

BI Brainz uses a three step process when helping students tell stories with data.

“I see data viz design and creation being commoditized in the near future, meaning you will no longer need to hire someone to create compelling data visualizations in a tool.” — Mico Yuk on the future of data visualization

Nightingale

The Journal of the Data Visualization Society

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Allen Hillery

Written by

Creating transcendent stories that share the importance of data narratives and how they impact our world. Twitter: @aldatavizguy

Nightingale

The Journal of the Data Visualization Society

Allen Hillery

Written by

Creating transcendent stories that share the importance of data narratives and how they impact our world. Twitter: @aldatavizguy

Nightingale

The Journal of the Data Visualization Society

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