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The Color Theory of Nail Polish Names

6 min readJan 27, 2021

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Image shows an illustration of a variety of nail polish bottles in many shapes and colors.
Original art by the author.

Nail polish names are notoriously funny. If that notoriety hasn’t reached you yet, take a stroll down the drugstore nail polish aisle. You’ll find shiny glass bottles with names like Living Legend, Cosmopolite, and Pure Pearlfection. The names are so strange — and yet somehow so apt — that I wondered: is there a hidden language in these lustrous lacquers? Can the code be cracked — or dare I say, chipped?

After painstaking data collection and research I can now say ‘yes’ to these critical questions. There is a method to the nomenclature, and with a bit of math, bootstrapping, and color theory I was able to build a tool that generates nail polish names to suit a given color. I will explain the madness behind the method, but take a look at the nail polish name generator here to see for yourself the outcome of solving this scintillating puzzle.

Beyond the funny names and satisfying code, though, this investigation was an unexpected introduction to color models — a domain I’d known about, but frankly, assumed was too esoteric to be practical in daily life. For the nail polish question, however, finding the most appropriate color model was half the battle. Thus, this article walks through how I made the generator and illustrates the importance of selecting…

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Nancy Organ
Nancy Organ

Written by Nancy Organ

Nancy is a data vis designer, teacher, speaker and author of Data Visualization for People of All Ages.